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UTM Campaign Link Builder
Create clean, consistent UTM-tagged URLs for Google Analytics campaign tracking.
About this tool
UTM parameters are short tags added to the end of a URL so that analytics tools can tell exactly which campaign, channel and creative brought a visitor to your site. When they are used consistently, you can answer questions like “Did the newsletter or the Instagram story drive more sign-ups?” When they are used inconsistently (for example Facebook, facebook and fb all appearing in reports), your data fragments and becomes hard to trust.
This builder generates correctly encoded links with the five standard parameters: utm_source, utm_medium, utm_campaign, utm_term and utm_content. It can force all values to lowercase and replace spaces with underscores, which is the easiest way to keep reports tidy. Existing query parameters on your URL are preserved.
Source, medium and campaign are the minimum recommended set. Never put personal data such as email addresses in UTM values.
How to use it
- Enter the destination page URL.
- Fill in source, medium and campaign (term and content are optional).
- Copy the generated link into your ad, email or social post.
Frequently asked questions
Are UTM values case sensitive?
Yes. Google Analytics treats Email and email as different values, so use lowercase consistently.
Should I use UTM links on internal links?
No. Internal UTM links can overwrite the original traffic source of a session.
Which medium names are standard?
Common values include cpc, email, social, referral and display.
Results are provided for general information. Please read our disclaimer.